If you had to guess, how many email newsletters do you think you're subscribed to? Ten? Twenty? Fifty?
To be honest, I've lost count ... and I know I'm not alone.
Email marketers have a lot to compete with in their subscribers' inboxes. If done well, though, email newsletters can do wonders to help you build an engaged subscriber base, keep your business top-of-mind, and nurture leads that are already making their way down the funnel.
However, "done well" means more than just serving up great content. In fact, an often overlooked component of the newsletter creation process is the design.
Don't have time to build out a custom template from scratch? We've scoured the internet for the best resources for email newsletter templates and compiled them below. Once you find one you like, download the template and customize it to fit your needs.
9 Places to Find Email Newsletter Templates Online
1) Email on Acid
Price: Free
Email on Acid offers a free template with a basic, fluid design that's also responsive to mobile devices. In other words, the three different "layouts" you see below trigger based on the width of the recipient's screen.
Although there's only one template here, you can actually mix and match each section of the layout to fit your specific design needs. The layout supports one, two, or three columns, and recipients on mobile devices will see the version that converts to a one-column layout for easy reading.
Image Credit: Email on Acid
2) ZURB Ink
Price: Free
ZURB Studios has five responsive email templates available for free, including the newsletter one below. It has a great, fluid layout you can customize with your own colors, images, and wording. If you want to see how each template looks on different email clients, you can check out screenshots from each template's email client tests, which are on available the site. These layouts are optimized for most email clients -- except for Outlook 2007, 2010, and 2013.
The template comes with a separate CSS stylesheet and HTML file to ease the editing process, and most clients put the CSS inline with the HTML itself after both are uploaded separately. If you're going to add images to your newsletter, keep in mind you'll have to create a separate folder and compress with the CSS stylesheet when uploaded.
Image Credit: ZURB Studios
3) 99designs
Price: Free
99designs is a growing online community and collaboration platform for designers and small businesses, and they have a great designer blog and business blog. To celebrate the launch of their Email Design category, the company ran a contest asking designers to create three email templates -- a newsletter template, a promotional template, and a template for email notifications -- using a set color scheme (green, blue, orange, and grey) for people to download. The folks at 99design then chose their 12 favorites and made them downloadable for free on their website. They're compatible with all major email clients.
Image Credit: 99designs
4) ThemeForest
Price: $6-23/template
ThemeForest is an awesome resource for email templates if you have some budget to spend. Their library has over 460 newsletter templates in all different colors, styles, and themes. They're rated using a four-star system, and you can filter by rating, price, recency, and popularity.
There are a lot to choose from, but here are four of our favorites:
Market - Responsive Newsletter with Template Builder ($19)
This template has eight prebuilt layouts, 24 color variations, 24 full-layered PSD files, and more. Plus, it's supported by all major email clients.
Image Credit: ThemeForest
FreshMail, Responsive Email with Template Editor ($18)
Want a more minimalist look? This is a great template with minimalist design that's also flexible and repeatable, so you can easily arrange the layout and use it to build your own unique template. Even better, it comes with helpful documentation and video tutorials to help you make the most of the design. It works for all major email clients and is responsive to mobile.
Image Credit: ThemeForest
FancyMail – Responsive Email Template ($19)
If you're looking for something more elegant and sophisticated, this might be the template for you. It comes in seven layout options and eight colors, along with six, fully-layered PSD files so you can customize as you wish. It works with all major email clients, is responsive to mobile devices, and includes helpful documentation so you can make the most of the template.
Image Credit: ThemeForest
Rocket Mail – Clean & Modern Email Template ($16)
This template is great for marketers who are going for something that looks like your classic, basic newsletter design. It comes with 72 variations comprised of six color themes with six layouts each, and two backgrounds (light and dark) for each color. It has well commented HTML code to make it easier to follow along and customize. It works for all major email clients.
Image Credit: ThemeForest
5) Antwort
Price: Free
Antwort offers three newsletter templates: one single-column, one two-column, and one three-column. They're all responsive to mobile devices, so columns on desktop automatically condense on mobile devices. You'll notice they're pretty minimalist in design, which helps if you want to do a lot of customization work. They were also designed with dynamic content in mind.
On desktop, they work for major email clients like Gmail, Yahoo!, Outlook, and AOL. On mobile, they work for Mail on iOS and Email on Android.
Image Credit: Julie Ng
6) TemplateMonster
Price: $11-$19/template
TemplateMonster offers a variety of email newsletter templates, such as the cat-themed template pictured below, available for relatively low prices. Their templates are clean, customizeable, and easy-to-use, and they're compatible with most major email clients, such as Gmail and Yahoo Mail. Additionally, the templates come with built-in responsive layouts for screen adaptability, such as on the mobile phone pictured below, and PSD sources for a litany of customization options.
Image Credit: TemplateMonster
7) Themezy
Price: Free
Download sixteen free HTML, CSS, and PSD sources of customizable email templates on Themezy. You don't have to submit an email address to get started, and there are various color schemes and layouts to meet your email list's needs. Plus, they're designed to be responsive across devices to ensure that your subscribers can read your newsletter.
Image Credit: Themezy
8) Litmus
Price: Free
Litmus offers a free email template collection -- from newsletter templates to account management templates. The marketing-specific theme -- referred to as "Pook" -- is modern and sleek, while still being kind of fun. All of the templates have been tested with Litmus, and you can easily check out how the email will appear in different email clients here.
While you are required to create a Litmus account with your email address to access the templates, the templates themselves are free of charge.
Image Credit: Litmus
9) HubSpot Template Marketplace
Price: Free & paid options available
For those of you who are HubSpot customers, HubSpot offers a great collection of email templates you can download or purchase from our template marketplace. Paid templates are available for as low as $1, and once you buy a template, you can start using it immediately right in HubSpot -- no HTML or CSS required.
Where else can you find email newsletter templates online? Share them with us in the comments.
Editor's Note: This post was originally published in October 2015 and has been updated for freshness, accuracy, and comprehensiveness.
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