Registration & Keynotes
Marketing & Sales has Changed
7:30 am - 8:30 am - Registration, Coffee & Breakfast
Sign in and grab some coffee and light breakfast! Meet some of your fellow marketers and salespeople before we get started.
8:45am - 9:15 am - "Marketing & Sales Has Changed" by James Gilbert, HubSpot
We'll cover how to adapt your marketing and sales strategy to become more inbound, and ultimately more aligned with your future customers' needs.
Session Type: Keynote
Room: Grand Ballroom
9:15 am - 9:45 am - A Look to the Future: Speed, Convenience and the Rise of AI in Marketing & Sales by Matthew Barby, HubSpot
This talk will explore the impact that changes in consumer behaviour and technology have on the way that marketers should be thinking about their future strategies.
Session Type: Keynote
Room: Grand Ballroom
9:45 am - 10:15 am - Coffee Break
Refuel with some coffee and tea, network with your neighbours and meet the HubSpot team. We're here to answer any questions you might have.
Breakout Session: Attracting Visitors
Top of the Funnel
10:25 am - 10:55 am - How to Create, Optimise and Measure Content to Drive More Traffic by Elissa Hudson, HubSpot
We'll walk you through how content can make a difference to your business's bottom line, and what type of content you should be creating (and for who).
Room: Grand Ballroom, Breakout 1
10:25 am - 10:55 am - How I Became a Global Influencer in My Industry on a $10 Budget - by Jeff Bullas, jeffbullas.com
In this session, Jeff Bullas gives actionable tips and advice on how to become a 'thought leader' or influencer in your target market, based on his own learnings.
Room: Grand Ballroom, Breakout 2
10:25 am - 10:55 am - Choosing Topics Over Keywords and Launching a New Content Strategy by Marilia Salvia-Teixeira and Kaitlin Stoddard, HubSpot
This session will focus on how you need to leave your keyword obsession behind and make a fundamental shift towards focusing on core topics for content creation and SEO.
Room: Maritime Ballroom, Breakout 3
Breakout Session: Converting Leads
Middle of the Funnel
11:05 am - 11:35 am - How to Turn Your Web Traffic Into Leads & Customers by James Gilbert, HubSpot
This session covers key tactics to increase your conversion rates using lead nurturing and automation in an effective, impactful way.
Room: Grand Ballroom, Breakout 1
11:05 am - 11:35 am - How Canva Grew 25x in the Last 2 Years - by Andre Pinantoan, Canva
Room: Grand Ballroom, Breakout 2
Canva's Head of Growth, Andre Pinantoan, talks through the meteoric rise of Canva and how they grew 25x in just an astonishingly short two-year period.
11:05 am - 11:35 am - Pairing Content with Context to Drive Conversions by Brent Claremont and Varun Bhandarkar, HubSpot
Room: Maritime Ballroom, Breakout 3
HubSpot's Brent and Varun look at the importance of applying context when using content to drive conversions.
Breakout Session: Closing and Delighting Customers
Bottom of the Funnel
11:45 am - 12:15 pm - How to Build an Effective Sales Funnel by Kat Warboys, HubSpot
We'll cover how you can get your leads to a stage where they actually want to speak to sales. Yep... you heard us right.
Room: Grand Ballroom, Breakout 1
11:45 am - 12:15 pm - Empowerment, not alignment: Why marketing should focus on empowering sales teams, rather than aligning by Ben Eatwell, LinkedIn
Room: Grand Ballroom, Breakout 2
In this session, Ben Eatwell of LinkedIn discusses the need for marketing to focus on empowering sales, rather than aligning.
11:45 am - 12:15 pm - Customer Spotlight with Gayle Brimble and Kim Horner, Australian Institute of Fitness
Session Type: Customer Fireside Chat
Room: Maritime Ballroom, Breakout 3
HubSpot's Katrina Too interviews HubSpot Gayle Brimble and Kim Horner from the Australian Institute of Fitness.
Future of Marketing Panel and Closing Remarks
12:15 pm - 1:00 pm - Networking Lunch
Take a break, grab some lunch, and get to know your fellow marketers and salespeople!
1:00 pm - 1:30 pm - Future of Marketing Panel with HubSpot, Canva and LinkedIn
Canva's Andre Pinantoan, LinkedIn's Ben Eatwell and HubSpot Global Head of Growth and SEO Matt Barby discuss what the future of marketing looks like.
Session Type: Thought Leader Panel
Room: Grand Ballroom
1:30 pm - 1:45 pm - Closing Remarks and Event Close
We'll round-up everything you've learned and provide a few extra tips for building an inbound strategy. Then, it's your chance to meet everyone else in the room!
Room: Grand Ballroom
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