In 2017, 92% of marketers who used influencer marketing found it to be effective.
Influencer marketing has grown steadily in popularity over the past few years, and for good reason -- oftentimes, customers trust influencers over celebrities when choosing which products to buy, or which brands to endorse.
In fact, marketers have seen such success from influencer marketing that almost 40% of them plan to increase their influencer budget in 2018 and beyond.
To compete on one of the most popular social media platforms, it's critical you consider implementing an influencer marketing campaign. But if you've never used an influencer before, the task can seem daunting -- who's truly the best advocate for your brand?
Here, we've cultivated a list of the best Instagram influencers in every industry -- simply scroll to your industry, and take a look at the top influencers that could help you take your business to the next level. We've also included links to each of their Instagram accounts, so you can check out their pages and begin DM-ing them, immediately.
Top Food Influencers on Instagram
- Jamie Oliver (6.7 million followers)
- Brad Lau (620k followers)
- Megan Gilmore (70.9k followers)
- Ashrod (102k followers)
- David Chang (1 million followers)
- Ida Frosk (267k followers)
- Lindsey Silverman Love (105k followers)
- Nick N. (70.3k followers)
- Molly Tavoletti (60.4k followers)
- Russ Crandall (45.8k followers)
- Dennis the Prescott (462k followers)
- Gabriel Cabrera (79.1k followers)
- Thalia Ho (70.7k followers)
- Molly Yeh (315k followers)
- C.R Tan (58k followers)
Top Travel Influencers on Instagram
- Annette White (99.2k followers)
- Matthew Karsten (153k followers)
- The Points Guy (115k followers)
- The Blonde Abroad (547k followers)
- Eric Stoen (82.3k followers)
- Kate McCulley (100k followers)
- The Planet D (223k followers)
- Andrew Evans (63.9k followers)
- Jack Morris (2.8 million followers)
- Lauren Bullen (2 million followers)
- The Bucket List Family (1.5 million followers)
Top Fashion & Style Influencers on Instagram
- Alexa Chung (3.1 million followers)
- Julia Hengel (1.2 million followers)
- Oscar Cobo (162k followers)
- Chiara Ferragni (15.3 million followers)
- Jenn Im (1.7 million followers)
- Ada Oguntodu (69.4k followers)
- Emma Hill (444k followers)
- Gregory DelliCarpini Jr. (167k followers)
- Nicolette Mason (172k followers)
- Majawyh (311k followers)
- Garance Doré (741k followers)
- Ines de la Fressange (277k followers)
- Madelynn Furlong (151k followers)
- Giovanna Engelbert (925k followers)
Top Photography Influencers on Instagram
- Benjamin Lowy (229k followers)
- Murad Osmann (4.3 million followers)
- Michael Yamashita (1.4 million followers)
- Stacy Kranitz (98.7k followers)
- Jimmy Chin (1.9 million followers)
- Gueorgui Pinkhassov (94.2k followers)
- Dustin Giallanza (5,097 followers)
- Lindsey Childs (7,483 followers)
- Edith W. Young (16k followers)
- Alyssa Rose (8,071 followers)
- Donjay (113k followers)
- Jeff Rose (77.6k followers)
Top Lifestyle Influencers on Instagram
- Jannid Olsson Delér (1.4 million followers)
- Oliver Proudlock (734k followers)
- Brunch Boys (463k followers)
- Jay Caesar (350k followers)
- Jessie Chanes (259k followers)
- Laura Noltemeyer (199k followers)
- Adorian Deck (17.7k followers)
- Hind Deer (609k followers)
- Gloria Morales (102k followers)
- Kennedy Cymone (782k followers)
- Sydney Leroux Dwyer (1 million followers)
Top Design Influencers on Instagram
- Marie Kondo (668k followers)
- Ashley Stark Kenner (520k followers)
- Casa Chicks (266k followers)
- Paulina Jamborowicz (192k followers)
- Kasia Będzińska (212k followers)
- Jenni Kayne (127k followers)
- Will Taylor (249k followers)
- Studio McGee (780k followers)
- Mandi Gubler (106k followers)
- Natalie Myers (18.9k followers)
- Grace Bonney (932k followers)
Top Beauty Influencers on Instagram
- Michelle Phan (2 million followers)
- Shaaanxo (1.5 million followers)
- Jeffree Star (8.8 million followers)
- Kandee Johnson (1.8 million followers)
- Manny Gutierrez (4.8 million followers)
- Naomi Giannopoulos (7.3 million followers)
- Samantha Ravndahl (2.2 million followers)
- Huda Kattan (28.2 million followers)
- Wayne Goss (649k followers)
- Zoe Sugg (10.4 million followers)
Top Sport & Fitness Influencers on Instagram
- Massy Arias (2.5 million followers)
- Eddie Hall (866k followers)
- Ty Haney (38.8k followers)
- Hannah Bronfman (478k followers)
- Kenneth Gallarzo (418k followers)
- Elisabeth Akinwale (111k followers)
- Laura Large (69.4k followers)
- Kemo Marriott (10.6k followers)
- Akin Akman (46.6k followers)
- Sjana Elise Earp (1.4 million followers)
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