Thursday, November 1, 2018

Out now: our new Site structure training!

Here it is: our brand-new, better-than-ever Site structure training course! Want to find out how to make sure visitors and Google find their way around your site? In Yoast Academy’s new Site structure training, you’ll find out how to improve your rankings by creating the optimal site structure!

You can get the course for $129, but only in the first week, so don’t wait too long!

Why should I be excited about the new Site structure training?

Creating and maintaining a solid site structure is crucial. A clear site structure benefits your users, but is also important for SEO reasons. Search engines need a clear site structure to find your content and put it in their index. If you don’t have a clear site structure, chances are that Google won’t find your page, and this means people won’t see your page in the search results!

Still, site structure seems to be an afterthought for a lot of people. And this leads to SEO problems. Even if you set up a good structure, a growing site can quickly become a mess. Site structure isn’t something that can be taken care of automatically, you need to do this yourself. This new training will teach you everything you need to know about creating and maintaining a solid site structure. So, with this new Site structure course you really have a chance of getting ahead of your competition!

Why did we renew the Site structure training?

Site structure has changed a lot over the years, as has our understanding of it. Currently, SEO is all about context. Context, and the context of links, is what helps search engines make sense of things. Because of all these changes, we needed to revise our existing Site structure course. We did a lot of research, which resulted in a completely new approach to site structure. And because site structure works differently for different types of website, we cover blogs, eCommerce sites and other types of websites.

What will I learn in the new Site structure training?

The new Site structure training course is an online training you’ll get access to for a full year. You’ll learn how to create a perfect site structure from scratch, how to improve an existing site structure, and how to maintain your site structure. In each module, world-renowned SEO experts like Jono Alderson provide you with theory, best practices and tips.

In this course, we’ve divided site structure into two pillars: organizing your website and setting up a contextual linking structure. First, you’ll learn how to organize your site. How do you go about creating a clear homepage? What about navigation? A clear site organization is crucial for user experience. We’ll also go into taxonomies, and teach you how to use categories and tags correctly, to organize your site even better. Then, we’ll explain how to use contextual linking to show search engines which pages are most important, and to guide visitors and search engines through your site.

Furthermore, you’ll learn how to create different types of landing pages. These are the pages you want your audience to find when they search for specific keywords you’ve optimized for. And last – but certainly not least – we’ll teach you how to maintain your carefully crafted site structure.

Get it before the offer expires!

The Site structure training teaches you exactly how to create a solid site structure, so you can guide visitors to your most important pages and rank better! Make sure your site structure gets the attention it deserves by taking the Yoast Academy Site structure training. Get the course by clicking the button below. It is temporarily discounted at $129, so get it before the offer expires! If you have an All-in-one SEO training bundle, the new course will automatically be added to your account.

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